Eric Bostrom and Dustin Bouch started Backmate to provide an alternative to traditional pain management, and have created a holistic approach based on science, innovative products and advice that help people treat their pain issues without medications. It’s all about products and healthy practices that help people deal with recovery, chronic pain and injuries without the aid of medications. V&A worked on initial branding, packaging and market outreach for Backmate.
BRANDING/PACKAGE DESIGN
PRODUCT PHOTOGRAPHY
